SEO · United Kingdom · Audit in two weeks; 90-day ship sprint
An SEO audit that became a shipped backlog
B2B SaaS marketing team
They already owned an unread 70-page audit. We tagged findings as tickets, fixed crawl blockers first, then rewrote the money pages that already had impressions.
Challenge
Previous SEO work arrived as a PDF. Nothing in production changed. Rank tracking looked busy; pipeline did not.
The site had index bloat on filter URLs and thin comparison pages that could not win a SERP against three incumbents.
Approach
Every finding became a ticket: crawl blocker, conversion leak, content gap, or authority gap.
Crawl blockers first. Then conversion leaks on URLs that already ranked. Content clusters only after templates could win.
GA4 events for trial start and demo book. Search Console queries sat next to the backlog — not in a separate slide.
Result
Engineering and editorial shared one table: URL, issue, owner, effort, leading indicator.
Pipeline movement showed up on existing URLs before any link campaign. Outreach waited until pages deserved a mention.
Monthly reporting became backlog burn-down plus a one-page narrative — not keyword colour charts.
Composite of an AutoFy Tech SEO engagement. We do not publish fake ranking screenshots or guaranteed positions.
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