Eight offers, one practice. Start with the gap that is costing you the most — we will not sell you the other seven until they are useful.
01
Custom Software
Bespoke systems for pricing, operations, and customer workflows that SaaS cannot model.
Custom software is justified when your process is the product — or when off-the-shelf tools would force a worse process. We start with domain modelling: entities, states, who is allowed to change what. Then we build the smallest system that enforces those rules. Industries we see often: professional services, healthcare operations, specialist retail, and B2B SaaS. We avoid rewriting working commercial software for sport. If HubSpot plus a middleware can do it, we will say so. When we do build custom, you own the code, the data model, and the deployment story.
02
Web Applications
Fast, accessible web apps — customer-facing and internal — with SEO when the app is public.
Web applications are our default surface. We use modern TypeScript stacks (this site is Next.js) with server rendering where it helps SEO and conversion, and client interactivity where it helps the work. We care about Core Web Vitals because we also run an SEO practice; a marketing site that scores 40 on mobile is a development defect. Auth, roles, audit logs, and empty states are part of v1, not a later phase. We design for mobile-first because your warehouse manager and your CEO will both open this on a phone.
03
Mobile Applications
iOS and Android apps when the job happens away from a desk.
Mobile is for field work, consumer habits, and offline-ish operations — not for cloning a desktop CRM onto a small screen. We help you choose native, cross-platform, or a well-built PWA. Push notifications, camera, and location are scoped as product features with privacy implications, not as a checklist. We plan app-store review, versioning, and a web fallback so you are not locked out of your own workflow if a store review slips. If a responsive web app would ship faster and serve the same job, we will recommend that first.
04
MVP Development
A first version that can be sold, measured, and learned from — not a theatre prototype.
An MVP should take money or take a waitlist with a real workflow behind it. We cut scope by user journey: one persona, one job, one success metric. Design is clean enough to trust, not a pixel-perfect brand bible that delays learning. We instrument events from day one. Typical timeline is weeks to a small number of months depending on integrations. We are explicit about what v1 will not do. Founders who want “Uber for X with AI” in six weeks get a narrower, honest counter-proposal.
05
SaaS Development
Multi-tenant products with billing, roles, and the operational guts a SaaS actually needs.
SaaS work adds tenancy, billing (Stripe or equivalent), admin tooling, and a plan for onboarding. We design data isolation first. We build the admin you will use at 11pm when a customer is stuck. We plan for observability and a staging environment that resembles production. Marketing site and app can share a design system so the product does not feel like a different company after signup. If you later need AI features inside the SaaS, the API surface is already there — we do not bolt a chatbot on as an afterthought.
06
Business Dashboards & Client Portals
One place for status, files, invoices, and reporting — for your team or your clients.
Portals kill status email. Dashboards kill the weekly spreadsheet screenshot. We build both: internal ops views and white-labelled client access. Permissioning is the hard part and we treat it as such. Charts only exist if an owner will act on them. We connect to the warehouse or CRM you already have rather than inventing a second source of truth. This pairs naturally with reporting automation: the numbers should update without someone exporting CSV on Sunday night.
07
Internal Tools & API Development
The unglamorous software that makes operations faster: APIs, admin, and glue.
Internal tools have the best ROI in most companies and the worst UI, because nobody “launched” them. We build internal apps with the same care as customer apps — faster to train, fewer mistakes. API development includes auth, versioning, webhooks, and docs. We write APIs that automation and AI agents can call safely. That is deliberate: your future agent should not scrape a screen. A well-designed internal API is how software, automation, and AI stay one system.
08
Third-party Integrations
Shopify, HubSpot, Stripe, Slack, and the rest of the stack, connected on purpose.
Integrations fail at the edge cases: duplicates, partial refunds, rate limits, deleted contacts. We map those before we write the happy path. We prefer documented APIs and webhooks over brittle UI automation, and we tell you when a native integration is enough. Middleware is kept visible. When a vendor has no API, we discuss whether the process should change before we scrape anything.
