SEO · 2026-05-19 · 7 dk
Local SEO when you sell in more than one country
Google Business Profile still matters for global firms with a headquarters and regional teams. Here is what to standardise — and what must stay local.
Kütüphane notları İngilizce yayınlanır. Pratik, iş ve şirket sayfaları İngilizce, Arapça ve Türkçe’dir.
Global companies skip local SEO because they “don’t do shops.” Then they wonder why “agency in Manchester” and “automation consultant Dubai” are owned by someone else. If humans in a city can hire you, you have a local problem.
Start with entities, not with 200 city pages. One organisation, consistent NAP, a GBP that matches the website’s service list, and location pages that contain proof: people, photos, service mix, reviews. Spun city copy is a liability under today’s quality systems.
Hreflang is for language and region versions of the same intent, not for decorating URLs. If UK and US pages sell different packages, they are not alternates; they are different products. Treat them as such in IA and in Search Console property design.
Reviews are a local ranking input and a conversion asset. Coach velocity and response quality. Never buy them. For regulated categories, make sure the review ask does not violate advertising rules in that country.
Measurement must split local pack calls from website organic. A GBP that generates calls will look “flat” in GA4 if you only watch sessions. Call tracking and UTM on the website booking link are how those two worlds meet in the CRM — which is an automation job as much as an SEO job.
AutoFy Tech serves teams in Türkiye, the UK, Saudi Arabia, and Pakistan. We use that split on purpose: one organisation plus market pages, not a fake office in every capital.